From September on the Kölln shelves: Kölln Knusper Classic Oat Muesli with 50% less sugar

Following the success of the sugar-conscious Kölln oat muesli "Chocolate 30% Less Sugar" and "Fruits with No Added Sugar," Kölln's Crunchy Classic oat muesli, with 50% less sugar, will be uniquely positioned in the competitive market starting in September. And this has great potential, because according to Statista, 42% of all consumers try to avoid or reduce sugar in food.

Ab September im Kölln-Regal: Kölln Knusper Klassik Hafer-Müsli mit 50 % weniger Zucker

The model was the Classic Crunchy Muesli – and so this Crunchy Muesli for sugar-conscious consumers also features pure crunch and a subtle vanilla note. With only 8 g of sugar per 100 g, the product contains over 50% less sugar than conventional classic Crunchy Muesli. This low value is achieved through the combination of beet sugar and oligofructose – a fiber that imparts a subtle sweetness. This is important, because "less sugar" is only convincing if the taste is also right!

Kölln's reduced-sugar crunchy muesli also boasts many "inner values," as it contains 70% whole grain and is therefore rich in fiber. Furthermore, the product contains RSPO-certified sustainable palm oil and is vegan.

GOOD TO KNOW

Kölln Knusper Classic Oat Muesli contains 50% less sugar than traditional classic crunchy muesli. We carefully selected and combined the ingredients so that this muesli contains only 8 g of sugar per 100 g.
The saved sugar is replaced with other ingredients. Therefore, Kölln Knusper Classic Oat Muesli contains 50% less sugar and slightly fewer calories than the original. The product promise "50% less sugar" is aimed at all consumers who want to consciously consume less sugar.