We are struggling with various challenges, including tight raw material markets, price increases along the entire value chain, and massively increased logistics costs.
So far, we have addressed these challenges through internal measures, but we have now reached a point where we can no longer absorb the cost increases. We have decided to part of our muesli portfolio to reduce the filling quantities in order to continue to guarantee good quality and delivery capability. These are products that have a chocolate content , The volatile cocoa market in particular still presents us with massive challenges.
This step wasn't easy for us, but we have values that we don't want to compromise. This includes guaranteeing the quality of our products , as well as our commitment to securing Germany as a business location . After more than 200 years, we are committed to continuing to produce muesli and oat products of the highest quality at our headquarters in Northern Germany.
We hope you understand these necessary adjustments and know that this will be a change for you. As a family business, it is particularly important to us to think long-term so that we can continue to produce products of the highest quality in the future – for you as our customers who trust us, but also for our employees at the Elmshorn production site.
The filling quantities for these mueslis have been adjusted:
Crunchy chocolate & biscuit oat muesli: 500g --> 440g
Crunchy Chocolate & Cookie Cocoa Oat Muesli: 500g --> 400g
Crunchy Chocolate Dark Oat Muesli 30% less fat: 500g --> 410g
Crunchy Chocolate-Crunchy Oat Muesli: 500g --> 450g
Crunchy chocolate caramel oat muesli: 500g --> 450g
Original Chocolate Oat Muesli: 500g --> 450g
Chocolate oat muesli 30% less sugar: 500g --> 450g
The different grammages are explained by the chocolate or cocoa content of each muesli.
