Elmshorn, March 2025. More and more schools are reporting that many children are attending class without breakfast or a snack – whether due to lack of time, organizational reasons, or financial constraints within the family. As a result, it has been observed that many of these children are less able to concentrate and thus have a poorer start to their school life.
To give as many students as possible the same opportunities, we are involved in the campaign "Stand up for #children'sbreakfast at schools." During the campaign period from April to June 2025, 2 cents will be donated to the "breakfast4kids" association for every promotional pack of "Blütenzarte Köllnflocken" and "Kernige Köllnflocken" sold. The association is working in 33 schools and daycare centers to ensure that over 1,200 schoolchildren in difficult life situations receive a healthy breakfast and don't go hungry. Depending on the number of packages sold, the donation goal is at least €25,000, which will be handed over to the association in mid-July.
"We want to offer as many children as possible the same basic conditions for starting the day fit and healthy," emphasizes our Managing Director, Dr. Friederike Driftmann-Egelhof. "It's important to us to make a concrete contribution to equal opportunities and empower young people to achieve their goals. And a healthy breakfast is the foundation for this. It's essential for concentration and the ability to learn – and should be a matter of course for every child," Driftmann continues.
The initiative will be made visible through eye-catching display design in retail stores. Further information on “Stand up for #children’sbreakfast at schools” will be available from April 1, 2025, at www.koelln.de/kinderfruehstueck .
Delicious recipe ideas for a children’s breakfast are available for download here (PDF).
