More and more consumers consider it important to know what they are eating and the composition of the food they buy. On the one hand, they want to know what they are getting when they choose a food: the list of ingredients, sales name and nutritional information provide guidance. Special features, such as the wholegrain content of many Kölln products, are often listed on the front of the packaging.
On the other hand, consumers also want to know which ingredients a food does not contain. This is what the “Without..." claims communicate: Peter Kölln, for example, points out that the classic muesli mixes are made without flavouring. Or with Kölln Oat Crispies, there are no artificial additions of vitamins and minerals.
