The sales name (or sales description) complements the name of the food and helps the consumer to get a better idea of the product through an easy-to-understand description. For example, the product name Kölln Oat Crispies Chocolate is explained in more detail by the sales name Crispy wholegrain oat cereal with 2.5 % whole milk chocolate.
Sometimes the name is legally required, otherwise common names such as “Königsberger Klopse” or a description such as “wholegrain oat muesli” are used. Many of the common sales names are listed in the Guidelines of the German Food Code.
